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Nº de artículo:
83395396
Propaganda
88% of respondents would recommend this to a friend
Nº de artículo:
83395396
PAB 14
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In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society.
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What Stands Out
Timely Insight
Published in early 2024, this paperback provides relevant analysis on contemporary propaganda techniques, making it essential for understanding current events and media influence.
Expert Analysis
Written by leading experts in communication studies, this book offers authoritative perspectives, ensuring readers gain in-depth knowledge on the mechanics and effects of propaganda.
Engaging Format
The paperback format is accessible and portable, allowing readers to easily engage with complex ideas at their convenience, perfect for students, professionals, and curious minds.
Detalles de producto
- 2024 Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call branding. Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the father of public relations. Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called engineering of consent.' During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would Make the World Safe for Democracy. The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker father of public relations. Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company.
| Publisher | Martino Fine Books |
| Publication date | January 1, 2024 |
| Language | English |
| Print length | 138 pages |
| ISBN-10 | 1684228417 |
| ISBN-13 | 978-1684228416 |
| Item Weight | 6.6 ounces (187.11 grams) |
| Dimensions | 5.5 x 0.35 x 8.5 inches (14 x 0.9 x 21.6 cm) |
Who Should Buy?
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Students of Media
Excellent resource for individuals studying media influence and the mechanisms of propaganda in various contexts.
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Critical Thinkers
Great for readers who enjoy analyzing the impact of information manipulation and developing critical thinking skills.
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History Enthusiasts
An insightful read for those interested in historical propaganda examples and their implications on society.
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Casual Readers
May not appeal to those looking for light, entertaining reading without a focus on heavy concepts.
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History & Theory Editorial Review
**** The book under review delves deeply into the origins and implications of propaganda, narrated by an author who candidly acknowledges his own role in shaping this formidable instrument over the years. Readers frequently express a mix of admiration and unease regarding the author's unabashed recognition of the "invisible government" that orchestrates societal control, prompting reflections on both historical and contemporary methods of mass influence. Several reviewers commend the book for its eye-opening revelations and the necessity of understanding propaganda's mechanics in today's media landscape. It is hailed as essential reading for those wishing to shield themselves against manipulative narratives. The first half of the text particularly stands out for its captivating exploration of societal control, offering a disquieting yet thought-provoking perspective on leadership and governance. However, some readers express disappointment in the lack of psychological and methodological insight into propaganda tactics, which they feel have evolved significantly since the book’s publication. They desire a deeper exploration of how these techniques are employed in modern contexts, rather than a heavier focus on historical philosophy. Overall, this book serves as a cautionary guide on the nature of propaganda, whether in media or everyday interactions, resonating powerfully with those who seek to cultivate critical thinking skills amid a saturated information environment. **Pros and Cons:** **
Customer Reviews & Ratings
923 valoraciones de los clientes
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5 estrella
72%
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4 estrella
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3 estrella
7%
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2 estrella
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ventajas
- Eye-opening exploration of propaganda and societal control.
- Essential reading for understanding modern media manipulation.
- Engaging insights into the author's experiences as a propagandist.
- Captivating first half that discusses the concept of "invisible government."
Contras
- Lacks detailed discussion on the psychology and methods of propaganda.
Product Price History
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características y beneficios
- Influential work by Edward Bernays, published in 1928.
- Explores psychological techniques for manipulating public opinion.
- Examines branding, politics, and corporate image control.
- Highlights Bernays' role as the father of public relations.
- Offers insights into media manipulation and political spin.
- Essential reading for understanding power dynamics in society.
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