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Item #:
62854466
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
85% of respondents would recommend this to a friend
Item #:
62854466
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What Stands Out
Expanded Insights
This edition offers new research and case studies, enhancing understanding of persuasive techniques and modern application, making it an essential resource for marketers and psychologists alike.
Practical Applications
Equipped with actionable strategies, readers can directly apply persuasion principles in daily life or business, empowering them to become more influential communicators.
Expert Author
Authored by Dr. Robert Cialdini, a renowned expert in persuasion, this book draws from decades of research, ensuring quality content that builds credibility and trust.
Product Details
- Foundational and highly popular resource for influence and persuasion, with over 5 million copies sold
- Revised edition includes new research, insights, examples, and online applications
- Authored by Robert Cialdini, a renowned expert in the fields of influence and persuasion
- Explains the psychology of why people say yes and how to ethically apply these insights in business and everyday settings
- Presents Cialdini’s Universal Principles of Influence, with new research and applications, as well as a new principle, Unity
- Backed by 35 years of evidence-based, peer-reviewed scientific research, including a three-year field study
| Publisher | Harper Business |
| Publication date | 27 May 2021 |
| Edition | Expanded ed. |
| Language | English |
| Print length | 592 pages |
| ISBN-10 | 0062937650 |
| ISBN-13 | 978-0062937650 |
| Item weight | 1.05 kg |
| Dimensions | 15.24 x 3.63 x 22.86 cm |
Who Should Buy?
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Marketing Professionals
Essential insights into consumer behavior and persuasion techniques to enhance marketing strategies and campaigns effectively.
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Sales Teams
Provides valuable persuasive tactics that can help salespeople close deals and improve client relationships successfully.
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Psychology Students
A comprehensive resource for those studying human behavior, influence, and the principles of persuasion in daily interactions.
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Casual Readers
Those looking for light reading may find the content too dense and focused on academic psychology.
Product Description
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
About This Item
Introducing "Influence, New and Expanded: The Psychology of Persuasion" - a must-read for anyone interested in understanding the art of persuasion. Written by renowned author Robert Cialdini, this hardcover book delves into the depths of human psychology and provides invaluable insights into the factors that influence decision-making and behavior. Whether you're a salesperson looking to enhance your persuasive abilities, a marketer seeking to create more compelling campaigns, or simply someone who wants to better understand the psychology behind our everyday choices, "Influence, New and Expanded: The Psychology of Persuasion" is the ultimate guide. This revised and updated edition includes new research findings and expanded content, making it even more relevant and applicable in today's rapidly evolving world. From the principles of reciprocity and scarcity to the power of social proof and authority, Cialdini breaks down the six key principles of persuasion and offers practical strategies for implementing them ethically and effectively. With real-life examples and engaging storytelling, Cialdini effortlessly combines scientific research with relatable anecdotes, making complex concepts easy to grasp and apply.
You'll learn how to navigate the maze of social influence, recognize the subtle cues that trigger automatic compliance, and harness the power of persuasion to achieve your goals. "Influence, New and Expanded: The Psychology of Persuasion" is not just another self-help book. It's a game-changer. Equip yourself with the knowledge and techniques shared by Cialdini, and unlock the secrets of persuasion that will empower you in both your personal and professional life. Don't miss out on this opportunity to gain a deeper understanding of human behavior and master the art of persuasion.
Grab your copy of "Influence, New and Expanded: The Psychology of Persuasion" today and discover the power of influence like never before.
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Assertiveness Editorial Review
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life offers an insightful exploration into how we are subtly influenced in our daily decisions. The book provides a comprehensive study backed by research, and includes an important new principle, 'unity,' which was not featured in earlier editions. Readers have lauded it for its engaging writing style and the practical application of psychological concepts in marketing and sales tactics. Despite its length, the extensive knowledge it offers about human psychology and the techniques of influence makes it a valuable resource for anyone looking to understand persuasive strategies or protect themselves from manipulation.
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Pros
- Extensive research on influence and persuasion
- Engaging and accessible writing style
- Includes new principle 'unity' for deeper insights
- Practical resistance techniques against manipulation
- Rich examples and anecdotes for illustration
Cons
- The physical size makes it hard to carry around
Product Price History
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PAB 42
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Features & Benefits
- Over 5 million copies sold, a global bestseller.
- Revised edition includes new research and insights.
- Learn the psychology of influence and persuasion.
- Cialdini's Universal Principles of Influence explained.
- Defend against manipulative persuasion techniques.
- Guided by 35 years of peer-reviewed scientific research.
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