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Marketing Analytics: Based on First Principles
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Marketing Analytics: Based on First Principles
Marketing Analytics will help you to contextualize models and statistical analysis within the foundational principles of marketing.
Marketing Analytics: Based on First Principles
Item #: 63216966

Marketing Analytics: Based on First Principles

86% of respondents would recommend this to a friend

Item #: 63216966

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Marketing Analytics will help you to contextualize models and statistical analysis within the foundational principles of marketing.
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What Stands Out

First Principles Approach
Utilizes a foundational methodology for marketing analytics, promoting deep understanding and effective problem-solving. This sets it apart from traditional methods, encouraging innovative and tailored strategies for unique business challenges.
Comprehensive Framework
Offers a holistic view of marketing performance, incorporating various metrics and data sources. This allows businesses to make informed decisions based on a cohesive understanding of their marketing landscape.
Actionable Insights
Transforms complex data into clear, actionable strategies that drive growth. By focusing on practical applications, the product empowers marketers to implement changes that lead to measurable improvement in campaign effectiveness.

Product Details

Publisher Bloomsbury Academic
Publication date May 5, 2022
Language English
Print length 432 pages
ISBN-10 1352013193
ISBN-13 978-1352013191
Item Weight 1.88 pounds (850 grams)
Dimensions 6.69 x 0.88 x 9.61 inches (17 x 2.2 x 24.4 cm)
Country of OriginThis item will be imported from US
Date First AvailableMay 07, 2022
What is in the boxMarketing Analytics: Based on... For more details, please check description/product details

Who Should Buy?

Suitable For
  • Marketing Professionals

    Marketing analysts and professionals looking for foundational knowledge to enhance their analytical skills and strategies.

  • Students Learning Analytics

    Students studying marketing or analytics who seek a solid basis to grasp complex marketing data concepts.

  • Business Strategists

    Strategists aiming to make data-driven decisions supported by comprehensive analytics insights for effective marketing strategies.

Not Suitable For
  • Beginner Marketers

    Individuals with minimal marketing experience may find the concepts too advanced and challenging to grasp initially.

Product Description

Marketing Analytics: Based on First Principles

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Customer Questions & Answers

  • Question: What is the primary focus of Marketing Analytics?

    Answer: The primary focus is to help users understand and apply marketing models and statistical analyses based on foundational marketing principles.
  • Question: What resources are available for learning?

    Answer: A comprehensive companion website is provided, featuring datasets and videos to assist in learning challenging tasks.
  • Question: Do I need specific software to benefit from this book?

    Answer: No, the book takes a software-agnostic approach and includes examples using free, open-source tools like R and Tableau.

Research Editorial Review

Marketing Analytics: Based on First Principles is a highly recommended book for marketers and individuals interested in data-driven decision making. The authors provide a comprehensive background on the various approaches to analyze data and guide readers with data and code that can be analyzed on personal computers. The book is easy to understand with modern examples and visuals that facilitate learning. The book includes R & Tableau code and provides a pathway to excellent analytics practices. The companion website has cases and helpful explainer videos by Dr. Petersen, and students can use R and Tableau for free. For instructors, this book is a true gem as it provides everything needed for minimal prep time for the course.

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Pros

  • Provides comprehensive information on data analytics with modern examples
  • Includes R & Tableau code
  • Easy to understand with visuals
  • Companion website provides cases and explainer videos
  • Suitable for students and professors
  • Helps guide readers with data-driven decision-making

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Features & Benefits

  • Gain a comprehensive understanding of marketing analytics techniques.
  • Learn to apply a problem-centric framework for effective decision-making.
  • Utilize vivid examples and a running case study for practical learning.
  • Access a companion website with datasets and instructional videos.
  • Adopt a software-agnostic approach using free tools like R and Tableau.
  • Ideal for advanced students and marketing practitioners seeking data-driven strategies.

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